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NCPA, APhA And NASPA Partner With Mirixa Corporation to Launch RxWiki.comFirst Web 2.0 Medication Therapy Management Encyclopedia Written By Pharmacists ALEXANDRIA, VA (August 8, 2007)- The National Community Pharmacists Association (NCPA), the American Pharmacists Association (APhA), the National Alliance of State Pharmacy Associations (NASPA) and Mirixa Corporation today announced the beta launch of www.RxWiki.com, the first Web 2.0 medication therapy management encyclopedia for consumers, written and edited by pharmacists. RxWiki is a free website publishing pharmaceutical, over-the-counter, and nutraceutical medication information. RxWiki also serves as a community network for pharmacists to create and share information for their patients and consumers at large, and to collaborate in the advancement of Medication Therapy Management (MTM). "Today, 34% of all US online consumers use Wikipedia, and 7% of US online consumers with medical conditions used peer-edited health information in the past 12 months. The mission of RxWiki is to become the Web's most trusted source of medication information," said NCPA Executive Vice President and CEO Bruce Roberts. "NCPA, APhA and NASPA all believe our member pharmacists will gain tremendous professional satisfaction from contributing to this new medium knowing it will be one more way they improve consumers' use of medications." "It is often difficult for consumers to find accurate medication information online," added Dr. John Gans, APhA's Executive Vice President & CEO. "APhA was eager to join RxWiki in filling that gap by empowering consumers to freely access prescription and over-the-counter medication information. RxWiki is different from other medication resources because it's a community-driven content portal that taps America's pharmacists as trusted content editors." "Patients who actively participate in their healthcare, their medication therapy and who have a personal relationship with their pharmacist can experience improved health outcomes. RxWiki will serve as the premier medication resource for patients in increasing their understanding of their medications and will enable them to take a more active role with their pharmacist, and in managing their medication therapy," asserted NASPA Executive Vice President and CEO Rebecca Snead. RxWiki features include:
"Mirixa is proud to partner with the NCPA, APhA and NASPA in the creation of RxWiki," said Don Hackett, chief executive officer of Mirixa Corporation. "The publishing model is powerful: pharmacists are able to contribute medications articles at a dramatically faster rate than historical methodologies, providing consumers with the most up-to-date information. We expect the consumer audience to build rapidly - witness the rapid growth of Wikipedia - drawn to RxWiki by its ease of use, timeliness, and the inherent trust consumers have in their local pharmacists." "With the launch of the beta site, pharmacists can easily complete the authentication process and become RxWiki content contributors, as well as subscribe to our pharmacist eNewsletter," said Hackett. "NCPA, APhA and NASPA will be working with their members to get them engaged with this exciting new offering." About NCPA About APhA About NASPA About Mirixa NCPA APhA NASPA Mirixa Corporation
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