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Mirixa Appoints Eric Zimmerman as Chief Innovation Officer
Mirixa Appoints Eric Zimmerman as Chief Innovation Officer
ALEXANDRIA, Va., June 19, 2007 – Mirixa Corporation, a leading developer of innovative clinical solutions that facilitate pharmacist-based patient care services, today announced the appointment of Eric Zimmerman as Chief Innovation Officer. He will be responsible for defining and leading the execution of Mirixa’s product strategy, designing market solutions, and portfolio planning.
“Eric brings to Mirixa a long track record as an innovator in the design and commercializing of products that lever technology to improve healthcare collaboration and outcomes,” said Mark Carberry, chief operating officer and chief information officer of Mirixa. “As Chief Innovation Officer he will play a pivotal role in defining and expanding our portfolio of products and solutions,” added Carberry.
Prior to joining Mirixa, Zimmerman served as Senior Vice President, Marketing at RelayHealth, where he led product strategy and created a leading healthcare connectivity brand. He previously led consumer product marketing at MedicaLogic/Medscape where he managed the industry's first Internet-based Personal Health Record service directly populated by physician electronic medical records. Additionally, Zimmerman started the online/interactive products group at consumer health information leader StayWell, and served as a founding employee of Johnson & Johnson's health management business unit where he led the development of interactive technologies used to assess and improve employee health at Fortune 100 companies nationwide. Zimmerman earned his MPH at UCLA and his MBA at Pepperdine University.
“Mirixa represents a game-changing opportunity for pharmacy and for healthcare,” commented Zimmerman. “By creating and deploying world class clinical and consumer health technologies across a national network of community-based pharmacies, Mirixa will drive powerful and positive change in how care is delivered and how medications are managed, closing the loop between pharmacists, patients and physicians. I am excited about the opportunity to join the Mirixa team and to help the company realize its vision for improved patient access and consumer care both online and at the point of pharmacy,” added Zimmerman.
About Mirixa
Mirixa Corporation (formerly Community MTM Services, Inc. or CMTM) is a leading developer of innovative clinical solutions that facilitate pharmacist-based patient care services and a leader in Medication Therapy Management (MTM) technology solutions. Founded by the National Community Pharmacists Association (NCPA), Mirixa has assembled the largest pharmacy services network of its kind with over 40,000 contracted community pharmacies – including both independents and chains. Mirixa’s technology portfolio empowers the delivery of highly targeted medication management programs, patient education, recruitment campaigns and patient medication records. The company’s leadership team shares a vision and passion for improving patient care, reducing overall health costs, and expanding consumer access to accurate medication information. For more information visit www.mirixa.com.
